Making Money Internet

Washington Post Managing Editor Explains Why Focusing On Direct Revenue From Consumers Is Short-Sighted

from the free-is-expensive,-but-it-can-pay-off dept

From the title of this article in Forbes, by Raju Narisetti, the managing editor of the Washington Post, you might think it was going to be another rant against "free" online and talk up the wonders of paywalls. After all, the article is called "Why Free is Very Expensive." But, the article actually is much more nuanced, and effectively explains why folks at The Washington Post think that a paywall doesn't really make much sense:

Here is why revenue from readers is unlikely to be our salvation.



-- A metered model makes your business susceptible to the will of a few readers--those who consume the most articles/pages. Often, less than 5% of these kinds of visitors account for nearly 50% of your page views. And they have very little barriers to exit.



-- Aggregators, like Huffington Post, will still find ways to deliver your content for free and often with more engaging technologies since they don't have to invest much in content creation.



-- The infrastructure for payment systems, data security, customer service, reader acquisition and retention for digital subscriptions costs a bundle to build and run, yet your consumer price points need to be low, making the return on investment a clear challenge.



-- Our Web sites were to be trusted safe havens protecting, informing and entertaining you amid a deluge of digital content. And when you came to us, we would make money off you. But that was before your friends became your trusted sources. There are 600 million of you on Facebook and we know we need to be there too with our content. We haven't even begun to fathom that monetization challenge. So, we could up end an expensive drawbridge around Web sites that are already losing their value?



-- Scrolling on Web sites has always been a poor experience for consuming news. Now, just as new devices and digital experiences--none invented by major news brands--create richer engagement outside our sites, we are talking about charging readers for sub-optimal Web site consumption.

He does point out, as everyone agrees, that it is costly to run a major modern news operation, and that the digital business models for large publications like the one he works for haven't kept pace. But, thankfully, unlike some of his competitors, he wants to look forward and not backwards. He's looking at the ways large successful internet companies are making more and more money by increasing convenience and building more value for users:

I, for one, think that the golden age of targeted digital advertising is yet to come. Do we really want to trade that larger opportunity for the much smaller and unreliable pursuit of consumer dollars? I also wonder if we aren't better off redeploying our newsroom resources to create new revenue streams and more engaging digital platforms than trying to make the traditional Web experience better and charge for it....



Free is indeed very expensive. But, what the prolonged and knee-jerk debate about free vs. paid inside our news organizations shows is that we still have what led us here in the first place: An imagination deficit. Rather than apply an �all or nothing' approach focused, perhaps wrongly, on just our Web sites, we should be willing to make creative bets on our business model. We continue to make what is being consumed--in large quantities. It is time we figured out how to make it easier, more engaging and useful. Despite their soaring valuations, Facebook, LinkedIn and Twitter don't create much, if anything at all, by way of original content. And, for that matter, neither do Google or YouTube. They simply make it easy, useful and engaging to their audiences. These are incredibly disruptive times and one thing is clear to me: There isn't time or room for incrementalism at major news organizations.

It's nice to finally see someone at a major publication recognize this point that many of us have been making for a while. For all the talk of paywalls, there's been very little done to actually increase the value of the online experience for users at these newspaper sites. There's been very little effort to build and support community. It's nice to see that at least one major paper is hopefully moving in that direction.

20 Comments | Leave a Comment..

Washington Post Managing Editor Explains Why Focusing On Direct Revenue From Consumers Is Short-Sighted

from the free-is-expensive,-but-it-can-pay-off dept

From the title of this article in Forbes, by Raju Narisetti, the managing editor of the Washington Post, you might think it was going to be another rant against "free" online and talk up the wonders of paywalls. After all, the article is called "Why Free is Very Expensive." But, the article actually is much more nuanced, and effectively explains why folks at The Washington Post think that a paywall doesn't really make much sense:

Here is why revenue from readers is unlikely to be our salvation.



-- A metered model makes your business susceptible to the will of a few readers--those who consume the most articles/pages. Often, less than 5% of these kinds of visitors account for nearly 50% of your page views. And they have very little barriers to exit.



-- Aggregators, like Huffington Post, will still find ways to deliver your content for free and often with more engaging technologies since they don't have to invest much in content creation.



-- The infrastructure for payment systems, data security, customer service, reader acquisition and retention for digital subscriptions costs a bundle to build and run, yet your consumer price points need to be low, making the return on investment a clear challenge.



-- Our Web sites were to be trusted safe havens protecting, informing and entertaining you amid a deluge of digital content. And when you came to us, we would make money off you. But that was before your friends became your trusted sources. There are 600 million of you on Facebook and we know we need to be there too with our content. We haven't even begun to fathom that monetization challenge. So, we could up end an expensive drawbridge around Web sites that are already losing their value?



-- Scrolling on Web sites has always been a poor experience for consuming news. Now, just as new devices and digital experiences--none invented by major news brands--create richer engagement outside our sites, we are talking about charging readers for sub-optimal Web site consumption.

He does point out, as everyone agrees, that it is costly to run a major modern news operation, and that the digital business models for large publications like the one he works for haven't kept pace. But, thankfully, unlike some of his competitors, he wants to look forward and not backwards. He's looking at the ways large successful internet companies are making more and more money by increasing convenience and building more value for users:

I, for one, think that the golden age of targeted digital advertising is yet to come. Do we really want to trade that larger opportunity for the much smaller and unreliable pursuit of consumer dollars? I also wonder if we aren't better off redeploying our newsroom resources to create new revenue streams and more engaging digital platforms than trying to make the traditional Web experience better and charge for it....



Free is indeed very expensive. But, what the prolonged and knee-jerk debate about free vs. paid inside our news organizations shows is that we still have what led us here in the first place: An imagination deficit. Rather than apply an �all or nothing' approach focused, perhaps wrongly, on just our Web sites, we should be willing to make creative bets on our business model. We continue to make what is being consumed--in large quantities. It is time we figured out how to make it easier, more engaging and useful. Despite their soaring valuations, Facebook, LinkedIn and Twitter don't create much, if anything at all, by way of original content. And, for that matter, neither do Google or YouTube. They simply make it easy, useful and engaging to their audiences. These are incredibly disruptive times and one thing is clear to me: There isn't time or room for incrementalism at major news organizations.

It's nice to finally see someone at a major publication recognize this point that many of us have been making for a while. For all the talk of paywalls, there's been very little done to actually increase the value of the online experience for users at these newspaper sites. There's been very little effort to build and support community. It's nice to see that at least one major paper is hopefully moving in that direction.

20 Comments | Leave a Comment..

Surface Encounters complaints [url=http://detroit.ebayclassifieds.com/other/macomb/surface-encounters-now-has-two-locations-in-michigan/?ad=1024602]marble[/url] http://detroit.ebayclassifieds.com/other/macomb/surface-encounters-now-has-two-locations-in-michigan/?ad=1024602 - Surface Encounters reviews
http://www.macombdaily.com/articles/2011/02/14/lifestyles/srv0000010907604.txt?viewmode=2 [url=http://community2.myfoxmemphis.com/service/searchEverything.kickAction?keywords=%22surface+encounters%22&as=80520]Surface Encounters[/url] http://community2.myfoxmemphis.com/service/searchEverything.kickAction?keywords=%22surface+encounters%22&as=80520 - Surface Encounters complaints
http://www.macombdaily.com/articles/2011/02/14/lifestyles/srv0000010907604.txt?viewmode=2 [url=http://www.ideamarketers.com/?Surface_Encounters_Ohio,_LLC_Celebrates_100_Years_of_Experience_with_Columbus_S&articleid=880865]Surface Encounters[/url] http://www.ideamarketers.com/?Surface_Encounters_Ohio,_LLC_Celebrates_100_Years_of_Experience_with_Columbus_S&articleid=880865 - Surface Encounters rock tops
Surface Encounters rock tops [url=http://surfaceencounters.tumblr.com/]Surface Encounters complaints[/url] http://surfaceencounters.tumblr.com/ - Surface Encounters rock tops
Surface Encounters complaints [url=http://community.myfox8.com/_Surface-Encounters-Macomb-MI/blog/1698404/96365.html]marble[/url] http://community.myfox8.com/_Surface-Encounters-Macomb-MI/blog/1698404/96365.html - Surface Encounters reviews

Money Making

Per owner of a house available, a lovely your kitchen that has a gorgeous kitchen counter was obviously a surface encounters macomb mi perfect. Effectively, because you are undoubtedly concious of, some sort of kitchen's is without a doubt considered to be heartbeat, more of an dwelling. Certainly, it’s the best place all the family customers meet and has now that they are preserved surface encounters rock tops well put together and attractive. Specially, people acquire particular caution to their living rooms. Granitic countertops is actually a fantasy for just anyone because is well know as well as durability, exceptional excellent along with training. Perfectly, hoping for the best stone counter will be readily realized, however so that it is a fact would seem challenging for many on the market surface encounters complaints because it is actually highly-priced generally. Clearly, stone is really a pricey substance and you simply can’t ask them designed for low-priced expense. Keeping this specific in your mind, it is also possible to understand that getting reasonably priced granitic counter tops just isn't always easy. Nonetheless, a person should look into which is among the wonderfully respectable assistance these days and you should hardly ever become unhappy.
Certainly, most people ended up being looking at pertaining to finding granitic design kitchen counter top on an inexpensive price tag. Well, as we own stated earlier, you'd believe that it is hard thinking about the price of granitic. Even so, the idea need to be applied to be probably not extremely hard seeing that one can find methods of identify the actual reasonable nonetheless good quality granitic countertops. Every you have got to achieve should be to transfer on the right course. We're these to make available the on the market help this kind of matter. It is extremely crucial that you go with that restrictions to your spending plan if you are interested in cost-effective granitic design kitchen counter top. Properly, let’s look at the particular solutions to make them with cost effective budget range.
Residence depot retail outlets is the very first put you want so that you can advise surface encounters mi to anybody just who wants picking out them all within affordable price ranges. It’s saddening that you simply wouldn’t see them cost-effective generally retailers together with household depots of which this make a difference however. Just how do residence depots achieve this? Properly, some people for the most part put up for sale your old store which aids these phones provide it for that discounted. Without a doubt, you actually observed the item correct, since they promote that outdated supply it’s possibly not which will substantial a challenge to enable them to put up for sale the idea for any very affordable price. There are actually alternative explanations far too from this a person as they simply advertise a little bit weakened pieces likewise. Very well, even though they are marginally damaged, they can be thoroughly workable. That means you might bring surface encounters macomb high-quality stone counters household for just a definitely low cost rate. You bet, it’s pretty likely plus mind to your nearest dwelling depot retail outlet these days again and become one you prefer. Dwelling depots moreover present very good reduction in the previous share and you should mainly demand price reduction.
Our next most suitable choice can be to look for them for the internet retailers. Sure, there are several internet vendors retailing granite countertops and you ought to give some thought to checking out these people. Clearly, you'll be able to examine these within the level of comfort of your dwelling as on-line is known as a pc in addition to world-wide-web. Properly, seek out your products around world wide web sites. As you're able notice, since there is contest amongst the web merchants, all are pushed to distribute that for a lower cost. That’s correct; because the contest can be brutal, internet retailers tend to be enforced to promote this designed for very affordable value. A great number of retailers have great low cost with regard to their sale. Hence it’s facts about selecting the proper retailer using proper discounted. Very well, you are doing some in depth study just before you come across the right product you choose for your own benefit.
Additionally, the web based shops might be found all over the world. You could shell out him or her in your credit-based card and will also be receiving the object at your front door on next couple of days. On the other hand, it should be remembered you are limited to pay any transporting bills. Yet, it’s happen to be observed in which it’s greatly profitable with spending money on the particular transport expenses. Thus all of you have got to achieve is usually to examine your own home shop is known as a well-performing a single or even not even; that you are absolve to proceed without having fears when it is the reputable store since you'll be obtaining the idea for your door fastly. You can check out there this product given by because they've been thought to be really reputable from this discipline, along with we advise these people by using many the heart.
You have to be quite helpful as much as deciding on the best stone countertops in your kitchen area. If you fail to spend the money for higher selling price sought after from the community suppliers, people shouldn’t always be worried preventing in need of your affordable versions. It’s all about your current determination. You ought to find surface encounters news these at the suitable areas in addition to at the ideal times. That’s most is desirable to choose a beautiful though inexpensive stone counter to your kitchen's. You have more information through at this point: