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Parlor Showroom, a fast growing mens and womens fashion showroom/sales office, seeks full-time and part time INTERNS. THIS IS AN INTERNSHIP POSITION with growth opportunities for the right candidate. Parlor is looking for organized, educated, team-players, with the desire to learn about the fashion industry. This is an excellent opportunity to learn in a fast-paced, fun environment.

As a sales/marketing Intern you will be able to see how contemporary designers sale team works from the inside out, from initial design concepts through sales and production. You will also be working with top department stores and hundreds of specialty boutiques worldwide! Note: This internship is unpaid, but college credit is offered.

Responsibilities include but are not limited to:/> /> •Maintaining calendar of incoming and outgoing sales orders/appointments merchandising showroom/> •Updating line sheets and look books/> •Administrative duties such as phone answering, copying, fax and file./> •Scheduling market appointments with the leading Mens & Womens buyers in the US and around the world./> •Assisting in tradeshows and showroom appointments assisting sales team with updating and maintaining databases and excel spreadsheets/> •Prepare and analyze sales reports/> /> Required Skills:/> One of the following:

•One year of wholesale showroom or marketing experience,/> •Retail sales experience for a high-end specialty boutique/> •A college major in fashion merchandising or marketing/> /> A good reason we should hire you without one of the above:/> - Some fashion experience/> - Knowledge of all Microsoft office applications (Mac skills a/> plus)/> - Great working knowledge of internet applications as well as some Photoshop or illustrator experience/> - Positive attitude and good at following directions/> - Meticulous and organized (you will be dealing with major accounts in the fashion industry)/> • Knowledge of Photoshop or Illustrator is a plus/> • Must have excellent verbal and written communication skills/> • Must have a personable and friendly personality/> • If you speak any foreign languages, please write this in your cover letter./> • Interest in fashion a must.

To Apply:/> Please email the following with the subject line “ Sales/Marketing Internship” to Jessica@parlorshowroom.com:/> 1. Resume/> 2. Cover letter/> 3. How many days a week you can intern and your start date/end date for the internship, MINIMUM of 3 DAYS PER WEEK FOR 2 MONTHS/> 4. Why you want to intern the fashion industry

I have to agree that in the past, Opera’s promotional efforts have been shady. However, in the recent past they have been doing really well. They have had a few viral successes, especially on Reddit (I covered that over here, earlier).
But, promotion is just one of the many reasons behind Opera’s failure. I had articulated my views in this Quora discussion thread. I am quoting what I previously wrote below:

In my opinion, here are the significant factors

i) Remained ad-supported for too long: It is the security scares in Internet Explorer that helped kickstart the Firefox revolution. Back then while people were looking for alternate browsers, Opera was not free. Hence, while the Fx movement caught on, Opera languished.
ii) Opera is different: I believe that Opera’s UI is the best – elegant, simple yet powerful. However, new users might find it too complicated.
iii) Rendering issues: Opera can’t render many websites properly. I am not saying that this is solely Opera’s fault. I am very much aware of the browser sniffing issues. However, to the end user this is a big turnoff.
iv) Lack of extensions: Opera has just added extensions. I believe that this has had a significant effect on adoption.
Yes, most average users don’t use extensions. However, power users do. And these power users are often journalists, bloggers or simply the techie friend everyone listens to. Thus, Opera never really stood a chance of convincing the opinion makers.
Firefox on the other hand impressed these elite users. They in turn reccomended it to their friends and family members and helped spread the word.
v) Lack of promotion: Already discussed in-depth. Google has been spending millions to promote Chrome. This is simply not possible for Opera.

Even the EU Ballot screen failed to help Opera. Yes, it increased the download counts and increased the no. of active users in Q1 2010. However, the no. of users decreased in Q2 and Q3. In the end Opera’s % market share in EU remains largely unchanged.

You said:

So, don’t tell me you don’t make money!

It’s true. Opera is a publicly traded company, so all their finances are in the public domain. They suffered losses a few quarters back, and now are again in the black. But, their profits aren’t huge. Remember that they have 700 employees and numerous offices. Mozilla, by comparison has only about 350 employees. So, Opera can’t afford to spend millions on an advertising campaign like Microsoft or Google. Google has been doing print ads and putting up hording in India. That is something not feasible for Opera.

A few years back, there were loads of Firefox ads on the web. However, a majority of them were actually Adsense referral unit, where Google was paying webmasters. But, Asa from Mozilla revealed in the aforementioned Quora discussion, Google’s drive didn’t really bring in that many Firefox users. Spreadfirefox.com was way more successful. That suggests that what Opera really missed out on was the word of mouth. And the reasons behind that are probably things like extensions and website compatibility.
Firefox had loads of opinion makers (vocal advocates) behind it. Opera only had a handful number of dedicated fans.

Tl;dr: Bad promotion may be one of the contributing factors, but I don’t believe that it is the main reason behind Opera’s poor marketshare.

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